Saddle Creek Records is an American record label based in Omaha, Nebraska. Started as a college class project on entrepreneurship, the label was founded by Mike Mogis and Justin Oberst in 1993 (as Lumberjack Records). Mogis soon turned over his role in the company to Robb Nansel. The label is named after Saddle Creek Road, a street that cuts through the east side of midtown Omaha, and the beginnings of a scene whose members included Justin's brother Conor Oberst (then a solo artist, currently of Bright Eyes, Conor Oberst and the Mystic Valley Band, Desaparecidos, and Monsters of Folk), Tim Kasher (then of Slowdown Virginia, currently of Cursive and The Good Life), and others. Collectively, they were known unofficially as the "Creekers". Saddle Creek first appeared in print on a show flyer, offering to "Spend an evening with Saddle Creek" (later to be the title of the label's DVD.) Saddle Creek became an incorporated entity as a result of a class project on entrepreneurship. Distribution is handled by Redeye Distribution.
Saddle Creek Records continues to be the flagship label of a style of music called "The Omaha Sound", characterized by a slight country twang. This is increasingly inaccurate, though, with the rise of more electronic sounds such as those favored by The Faint and Broken Spindles. The eclectic sounds of Saddle Creek's disparate member bands is somewhat explained by their history; a number of the original members of the label attended grade school together. A "sister label", of sorts, to Saddle Creek is Team Love, started by Conor Oberst in 2004.
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