There have been any number of labels that have made a virtue of a unified visual design for their releases, but there are few with an aesthetic that encompasses the sense of touch. That requirement was foundational to the origin of long-running Independent Project Records, or IPR for short, founded by artist, musician and designer Bruce Licher in Los Angeles in 1980. When Licher, then a UCLA art student, began working with a letterpress printer in 1982, he began to use the technique, which involves stamping a raised surface onto paper (he also often used soft, rough chipboard in order to make the impressions more striking) rather than rolling the ink onto paper as in traditional offset printing, giving the label’s many releases a sense of hand-crafted attention to detail that bled over into his work for musicians on other labels as well as numerous ephemeral creations and commissions elsewhere. Combined with his interest in acts far from the beaten path, including a band he cofounded which became synonymous with the label’s early reputation – Savage Republic, showcasing wired intensity drawing together a variety of styles into a post-punk world – Licher’s label literally remains just that, an independent project, having gone through periods of both quietude and activity, with an impact still felt in the present.
When Licher founded IPR in 1980, as detailed in the exhaustive and informative book celebrating his general work Savage Impressions, it gained its name from the art course he was taking at the time – Art 197/Independent Project – and was initially an effort that concentrated on his own musical work, that of fellow students, and organizations like the Los Angeles Free Music Society, providing crucial crossovers to both the incipient punk scene in the city as well as to non-mainstream musicians in general. Licher’s use of the letterpress/chipboard technique happened in tandem with the birth of Savage Republic out of the remains of an earlier punk band, Africa Corps, with the group’s 1982 debut Tragic Figures not merely gaining a reputation for its music but its striking art and appearance.
At the same time as the group became a key part of the burgeoning underground 1980s rock scene in the area, including their participation in the famed desert-located Desolation Center shows, IPR began to release music from fellow LA basin denizens like Human Hands, Party Boys and Kommunity FK. Meantime, Licher’s Independent Project Press, housed in the same building as the label, also thrived, with the onetime name of the building, Nate Starkman and Sons, inspiring a further affiliate label, one of several to follow.
IPR began casting its net wider with the signing of Santa Cruz band Camper Van Beethoven, whose 1985 single “Take The Skinheads Bowling” became a massive college-rock hit, leading to the success of debut album Telephone Free Landslide Victory and the band’s further achievements. Nebraska’s For Against joined soon thereafter, while many other acts local and farther afield, including Fourwaycross, Deception Bay, Autumnfair, Indian Bingo, UK acts Woo and the Dentists and, via the Nate Starkman label, Shiva Burlesque and Red Temple Spirits all took bows across the decade and into the 1990s. Savage Republic itself, after a string of striking albums along with some lineup changes, paused in 1989, while Licher, along with his wife Karen, a notable visual artist in her own right, made the decision to relocate themselves and the general IPR hub of activity to Sedona, Arizona in 1992. There, he started not only a new band, the instrumental trio Scenic, but released efforts by local standouts Half String and Alison’s Halo among others.
Licher had at the same time continually experimented with ways of releasing his music using his preferred packaging materials, developing unique cassette and CD cases, and various reissues of older work continued as a result, including a striking repackaging of Savage Republic’s 1980s albums in combination with their 2002 reactivation, though he himself chose not to participate in their 21st century work. Towards the end of the 2000s, new IPR releases only appeared occasionally as part of his wider continuing art, and the Lichers moved back to California, specifically Bishop, a small city at the northern end of the Owens Valley in the Mojave Desert, where they continue to live and work, collaborating with others as and when they choose. IPR itself, aside from a couple of occasional licensed or specific format releases, went into a period of abeyance around this time.
Licher brought back IPR in 2013 with a notable reissue, a comprehensive overview of the Red Temple Spirits, featuring the classic letterpress/chipboard approach once more in a new style to best showcase CDs without simply reinventing the standard case format or repeating his earlier approaches. But it took a few years for things to fully take off again, and it wasn’t until 2020 that IPR was revived as an active concern, with help from key partner Jeffrey Clark, formerly the vocalist from Shiva Burlesque.. This coincided with the release of Savage Impressions, which included an overview of Licher’s musical work as a vinyl bonus release with the book, Tape Excavation.
From there, the reactivated IPR has focused on an even more extensive series of detailed reissues, not merely of the label’s own wider work but that of likeminded artists who existed contemporaneously on related labels in the 1980s and 1990s such as the Ophelias, along with further reissues from Shiva Burlesque progenitor acts like Torn Boys and Afterimage. At the same time, besides Licher putting out some new recordings, he has also showcased new work by Camper Van Beethoven mainstay Greg Lisher, guitarist/dancer Alison Clancy, the returning Woo and even Bauhaus and Love and Rockets veteran David J. In all cases Licher’s sense for presentation on CD and vinyl still aims to make them seem like truly distinct, tangible art pieces in a time of streaming, a commitment to sound and style that continues nearly fifty years after IPR’s start.
