Griselda

Griselda Records is an American hip hop independent record label based in Buffalo, New York. It was founded by rapper Westside Gunn, his brother Conway the Machine, and Mach-Hommy in 2012. In addition to the founding members, Benny the Butcher and in-house producer Daringer make up the flagship artists of the Griselda Records roster.

The Griselda namesake also refers to a loose-knit hip hop collective composed of the core signees of the label. The collective’s de facto leader is the label’s founder Westside Gunn. To date, Griselda has two releases as a collective: the extended play Don’t Get Scared Now in 2016 and debut album WWCD in 2019. The record label draws its name from notorious drug lord Griselda Blanco.

Beginning in the label’s formative years, physical copies of the label’s music were distributed in limited releases by London label Daupe! that often sold out within minutes. In 2017, Griselda signed a distribution deal with Shady Records for artists Westside Gunn and Conway, which ended when both left the label in 2020 and 2022. In 2019, Westside Gunn and Benny the Butcher signed a management deal with Jay-Z’s entertainment company Roc Nation.

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