Playboi Carti

Jordan Terrell Carter (born September 13, 1996), known professionally as Playboi Carti, is an American rapper and singer-songwriter known for rage and trap music. An influential figure among his generation, he has contributed to the progression of rage and trap music. Initially signed to local underground record label Awful Records, Carter later signed with ASAP Mob’s record label AWGE in a joint venture with Interscope Records. After gaining a cult following early in his career, Carter garnered mainstream attention following the release of his eponymous debut mixtape (2017), which debuted at number 12 on the US Billboard 200 and included the Billboard Hot 100-charting singles “Magnolia” and “Wokeuplikethis” (featuring Lil Uzi Vert).

Carter’s debut studio album, Die Lit (2018) reached further success on the chart, debuting at number three on the US Billboard 200. Following a two-year hiatus, his second studio album, Whole Lotta Red (2020) debuted atop the Billboard 200, becoming his first chart-topping release. The albums also received positive critical reception, with the latter being listed as one of the best albums of the year by several publications. Carter is scheduled to release his upcoming third studio album in 2024.

Aside from his solo career, Carter founded the Opium record label and creative agency in 2019, through which he signed aesthetically-similar fellow Georgia-based rappers Ken Carson and Destroy Lonely, as well as the group Homixide Gang. Musically, the Opium collective shares a similar sound, with dark, gritty, and avant-garde synths mixed into a rage beat reminiscent of the 70s and 80s punk rock era. This experimental sound strays away from the current trap hip hop genre and has garnered its own cultlike fanbase.

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