twee pop

Twee pop is a subgenre of indie pop that originates from the 1986 NME compilation C86. It is an offshoot of the Twee movement, characterized by its simplicity and perceived innocence, some of its defining features are boy–girl harmonies, catchy melodies, and lyrics about love. For many years, prominent independent record labels associated with twee pop were Sarah Records (in the UK) and K Records (in the US).Cub, which was dubbed the “most confrontationally twee band of them all” by Pitchfork, was a trio of girls from Vancouver who played shows in their pajamas and wrote childlike songs like “My Chinchilla.”

Twee pop gained popularity in the 1990s. An offshoot, freak folk, gained popularity in the 2000s. Twee was never a completely insular genre. However, twee pop and cuddlecore’s narrative changed with the dispersion of the indie and pop movements.

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