I Am Other

I Am Other is a multimedia creative collective, production company , and record label created by Pharrell Williams , that serves as an umbrella for all of his endeavors, including Billionaire Boys Club , ICECREAM apparel and textile company Bionic Yarn. There is also a dedicated YouTube channel launched by the artist, record producer and fashion designer in 2012. The channel was launched as part of YouTube's $100 million original channel initiative . The programming on the I Am Other channel focuses on music, culture, fashion and the arts. Williams describes the channel as a "cultural movement dedicated to Thinkers, Innovators and Outcasts." The channel launched with original series such as Awkward Black Girl by Issa Rae , StereoTypes .

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