New Alliance

New Alliance Records was an independent record label founded by American musicians D. Boon and Mike Watt (of The Minutemen ) and longtime friend and associate Martin Tamburovich . They were inspired by the example of their friends in southern California, Black Flag , who had earlier formed SST Records . The existence of SST led Watt to understand, according to a 1987 interview he gave to Musician magazine, how easy it was to get a record made: "All you had to do was pay the record plant man."

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