Specialty

Specialty Records was an American record label founded in Los Angeles in 1945 by Art Rupe . It was known for rhythm and blues , gospel , and early rock and roll , and recorded artists such as Little Richard , Guitar Slim , Percy Mayfield , and Lloyd Price . Rupe established the company under the name Juke Box Records but changed it to Specialty in 1946 when he parted company with a couple of his original partners. Rupe acquired Fidelity, a gospel record label, in 1951 and it became a subsidiary label of Specialty. Rupe's daughter, Beverly, restarted the label in the 1980s.

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